FOR THE LOVE OF WINTER
EDMONTON'S WINTER CITY STRATEGY
Edmonton’s WinterCity Strategy and Implementation Plan together are a unique holistic approach for transforming Edmonton into a more liveable, inviting, creative and prosperous winter city; a place that is world-renowned for celebrating its northern climate.
The WinterCity Strategy’s 10 goals fall under four pillars:
They call for social, cultural and economic change. They’re based on best practices from other international cities and, most importantly, on ideas and recommendations from Edmontonians.
Edmonton’s move to become a great northern city actually began in the 1980s, when the city joined the international winter city movement and hosted two major international winter city events. But Edmonton’s involvement in the movement stopped in the 1990s with the economic downturn.
DEVELOPING THE STRATEGY
Almost two decades later, Edmonton City Council revived its interest, with one of the city’s strategic plans calling for Edmonton to become a great winter city. The WinterCity Strategy was developed through a year of intensive public consultation.
PUBLIC INPUT: THE STRATEGY’S FOUNDATION
Edmontonians were asked ‘What would make you fall in love with winter in Edmonton?’. Hundreds of people answered: in discussions and workshops, through an online crowdsourcing tool, in a postcard campaign and through other public input gathering sessions. Their opinions, recommendations and dreams were put together to become For the Love of Winter, Edmonton’s WinterCity Strategy.
IMPLEMENTING THE STRATEGY
Once the Strategy and its Implementation Plan were approved by Edmonton City Council, a WinterCity Advisory Council was established. This group of volunteer Edmontonians continues to work with city staff to oversee implementation of the strategy.
In this way, the heart of Edmonton’s WinterCity Strategy, which is the people who live in this city, will continue to lead as we forge new ground, finding opportunity to create, play, and indeed boast about all the opportunities in our beautiful winter city.